HA3 - Task 6 - Audience Classification

Audience Profiling -

Audience Profiling will allow a researcher to find out the profile of an audience before putting accross a message. This enable it to be put accross to the right people in the right way, proving to be more effective and give the best result.
It could include details like age, sex, work experience, religious background, educational qualification, financial background, interestis, food habits, health, physique, mood, orientation and field of work.

Audience Profiling is a tach which all TV advert makers need to perform when creating a new product which they intend to launch onto the market. When defining an audiendce, there are some factors which much be considered. These include:

- Age, Gender, Race & Sexuality,

- Education,

- Occupation,

- Annual Income,

- Disposable Income,

- Lifestyle,

- Culture,

- Media Intersts,

- Buying Habits &

- Loyalty to Brands.

A common method of audience profiling is known as demographics. This defines the adult population largely by th work that they do by breaking it down into 6 groups. These groups are then labeled by using a letter code to describe the income and status of each group.

Psychographics -

This is a way of describing an audience by looking at their behavious and personality traits. They label a particlar type of person and make an assessment about their viewing and spending habits.

The adverting agency, 'Young and Rubican' invented a successful psychograpcic profile

which is known as thie 4C's Marketing Model.

The 4C's stand for -

Cross Cultural Consumer Characterisation.

They put an audience into groups with the labels that suggest their position in society.